![]() Facebook can also be great for brand awareness (just make sure you are targeting the right audience!). However, if for example, you are advertising a fashion brand, it could be a really successful channel for you. If you are looking for b2b advertising, again it might not be the right channel for you as people are rarely in a “business” mindset when scrolling through Facebook. If you are offering marketing services, Facebook might not be the best place. It all comes down to what you are advertising. Targeting is strong too, you can target by demographics, location, interests and more (check out interest targeting). The cost of paid ads are not too bad (CPC can easily be below £1). Let’s get a quick insight on other social media platforms first and try to understand why and when we should consider LinkedIn instead of Facebook or Twitter.įacebook : Facebook has a massive audience but it’s crowded and competitive. 2) Comparing Social Media Advertising on other channels ![]() Both options have their pros and cons, but we will talk about this later.
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